Sonos, Apple and Airplay

This week Apple let loose with their cute little function called Airplay. If you haven’t come across this it lets you instantly stream content (movies, photos, video, MP3) from your iPhone, iPad or Touch to a compatible device. What excites me is the compatible device strategy.

Demos and comments I’ve seen show streaming from one Apple device to Apple TV, but other manufacturers are getting involved, including Bowers & Wilkins. If Airplay becomes widely adopted this could be a highly effective challenger to Sonos.